Ferrara Candy has set aside $10m in total marketing for its Black Forest Organic brand this year, including the first national digital campaign for the brand.
Ferrara Candy Company’s Black Forest brand has launched its first USDA-certified organic gummies, which are currently available at Kroger, and will be rolling out to major US retailers such as Walmart, Target, CVS and Dollar Tree in January.
While we’re often told that millennials are rejecting the brands their parents grew up with, the same rules don’t necessarily apply in the candy aisle, notes the CEO of Ferrara Candy Co (est. 1908), who says millennials and Gen Z-ers are driving the double-digit...
Mondelēz International has appealed against the New Zealand trademark authority’s decision to OK rival Whittaker’s registration of its Berry Forest chocolate bar, despite protestations that it is too similar to Mondelēz's own Black Forest brand.
Cadbury has failed to block Kiwi rival Whittaker’s trademarking of the name 'Berry Forest' on the grounds that it is too similar to its Black Forest chocolate bar.
